Writing a check to a non-profit this December? You are not alone. Last year, Americans gave a record $373 billion to charities, with an estimated 40% of this happening at year-end. But how do you give effectively? Jeanne Goussev, Managing Director of Fiduciary Services at LNWM (photo at left), thinks effective giving comes out of who you are, your life experiences and values. That’s where to start. Jeanne is quoted in the December 2016 issue of Alaska Airlines magazine (page 61): “The initial conversation usually involves discussing where donors come from, their life experiences and things that have moved them.” Read a Q&A with Jeanne about “the power of being intentional” and how philanthropy can be part of estate planning.