A Family Business is Full of Stories: How to Use Them to Succeed

In the December 2017 issue of Seattle Business magazine, LNWM CEO Bob Moser (left in photo) teamed up with Emory University psychology professor Marshall Duke, Ph.D. to write about family stories — how important they can be in preparing the next generation to take over and succeed.

“Research consistently shows that many family businesses struggle to survive past the third generation, and the reasons are diverse: Ineffective or nonexistent succession planning, the desire of younger generations to forge their own path, and disagreement or dysfunction among family members are all common stories. One aspect that doesn’t get enough attention — and could lead to greater family business success — is the importance of family stories themselves.”

Read the Seattle Business article here. For more on Dr. Duke’s research, read our interview with him: How Family Stories Can Strengthen and Unite.